Social media is one of the most powerful tools business owners have access to. It allows you to connect directly with your audience. You can engage and build an entire community around your business. You can also learn a lot more about what your audience wants so you can better serve their needs. There are people from all walks of life on social media and as a business owner it is important to be involved.
If you sell products or services online than you will eventually need a shopping cart. It’s fine to use basic PayPal buttons if you only sell a few items, but if you want things to be more automated and streamlined than you will want to use a shopping cart. You can still process payments via PayPal when using shopping carts, but it is important to find a better way to automate delivery as your business grows.
Once you create your digital products you need to get it into the hands of your target audience. Before you start marketing your products you have to figure out how and where you will sell them. There are several options available.