Are you using lead magnets? Lead magnets are an important part of any type of business. It doesn’t matter if it’s a online or an offline business, every business can use lead magnets. If you aren’t using lead magnets then you are missing out on income.
Five reasons why you should be using lead magnets.
Lead magnets work
Most people won’t buy anything or respond to any of your calls to action when they come to your website unless you entice them to. A targeted, well-made lead magnet will earn you more business than if you didn’t have one. Although it can’t just be any lead magnet, it must be valuable to your target audience.
It doesn’t really cost much or anything to create a lead magnet besides some of your time. Lead magnets can be a ebook, checklist, video, webinar, sneak peak of your product etc. It can be anything that is useful to your target audience.
Prove your expertise
A great lead magnet also serves as an advertisement for your products and/or services. If it’s high-quality and laser targeted, your audience will know that if you are giving away something that awesome for free then your paid offerings must be amazing.
Build your email list
When you have a valuable lead magnet you trade it for your prospects’ email address. This puts them on your email list that you set up with automated information to educate, inform, engage and offer products and/or services to your audience.
Create a collection of content
Once you start creating content for your lead magnet and email list you can repurpose it for other uses. You can expand it to create an entirely new product, use it as blog posts etc. The possibilities are endless.
Lead magnets are a great way to grow your list and educate your audience. Plus the fact is, they are very effective. If you don’t have a lead magnet yet, it’s time to create one and start building your list and business. Contact us today to help you build a powerful lead magnet for your business.
Learn more about growing your list in our FREE 30 Day Email Marketing Challenge.