Social media is one of the most powerful tools business owners have access to. It allows you to connect directly with your audience. You can engage and build an entire community around your business. You can also learn a lot more about what your audience wants so you can better serve their needs. There are people from all walks of life on social media and as a business owner it is important to be involved.
Social media allows businesses to build their subscriber base with a wide range of people and to cross-promote from different traffic sources. If you integrate your social media marketing with your email list then you can gain even more traffic and engagement.
Here are some ways you can integrate your email marketing with social media.
When you make a connection on LinkedIn, make it personal. Talk about them – not you. Sixty-three per cent of LinkedIn members don’t respond to the standard, default invitation, unedited.